Yazid at Home

Yazid at Home is the personal culinary project of Yazid Ichemrahen, one of the most inspiring figures of contemporary French gastronomy. A self-taught pastry chef, Yazid built an extraordinary journey, from a challenging childhood to becoming the youngest pastry chef at Le Royal Monceau – Raffles Paris, before working alongside some of the world’s most renowned chefs, including Alain Ducasse.

Renowned for his haute pâtisserie approach, Yazid blends technical mastery with emotion, generosity and storytelling. His creations go beyond technique, carrying meaning, memory and intention. Yazid at Home translates this vision into an intimate restaurant concept, conceived as a place of sharing, creativity and authenticity.

Plume supports Yazid at Home through influence strategy and co-branding activations, connecting the chef’s universe with premium brands and carefully selected profiles from the worlds of lifestyle, culture and luxury. Each collaboration is designed to extend the narrative while remaining faithful to Yazid’s deeply human and expressive DNA.

Among the key activations, Plume imagined and produced a Festina Press Day hosted at Yazid at Home. Conceived as an immersive culinary experience, the event brought together press, talents and tastemakers around shared values of craftsmanship, precision and emotion, creating a natural dialogue between haute gastronomy and watchmaking.

An approach rooted in authenticity and excellence, positioning Yazid at Home as a cultural and experiential destination, at the intersection of gastronomy, influence and contemporary brand storytelling.