The Sun Rose West Hollywood

The Sun Rose, a newly opened hotel in West Hollywood, marks its arrival on the Los Angeles hospitality scene with a refined, lifestyle-driven positioning.

Plume leads the influence strategy targeting the French market for the opening, marking its first activation in Los Angeles. The approach introduces the property to French and European audiences through carefully selected, affinity-driven talents aligned with contemporary luxury, travel and culture.

The opening is treated as a key narrative moment, designed to generate high-quality visibility and strong projection around the destination. Editorial storytelling, talent selection and content direction are crafted to reflect the hotel’s identity while anchoring it naturally within the West Hollywood lifestyle ecosystem.

A strategic first step on the U.S. market, positioning The Sun Rose as a desirable West Hollywood address, and establishing Plume’s presence in Los Angeles through a curated and premium influence activation.