Domaine d’Ablon, Normandie

For the launch of Domaine d’Ablon, Plume leads a global strategy combining influence, celebrity PR, marketing and content production, positioning the property as a new confidential reference of luxury hospitality in Normandy.

Located near Deauville, the Domaine reveals an intimate estate set within preserved nature, gardens, orchards and historic architecture, reimagined through a contemporary, design-driven lens. A discreet destination, conceived as a private retreat rather than a hotel, where calm, authenticity and refinement define the experience.

At its heart, the Domaine hosts a gastronomic table developed in collaboration with Paul Bocuse, anchoring the property in the legacy of French haute cuisine. The restaurant celebrates seasonality, local sourcing and culinary excellence, reinforcing the Domaine’s positioning at the crossroad of luxury hospitality and gastronomy.

Plume designs and deploys a targeted influence and celebrity PR strategy, bringing together carefully selected personalities, celebrities, editors, tastemakers and high-end influencers, aligned with the Domaine’s codes. Visibility is deliberately controlled, favoring editorial value, credibility and long-term desirability over mass exposure.

In parallel, Plume structures the marketing strategy and oversees content production, creating a coherent narrative across digital platforms. Visual storytelling, editorial content and immersive formats are produced to elevate the estate’s identity, showcase its spaces and translate its art de vivre to a premium audience.

A holistic approach where hospitality, gastronomy, influence and image converge, defining Domaine d’Ablon as a discreet yet powerful destination within the contemporary luxury landscape.