Le Méridien, Ile Maurice

Plume develops an influence strategy tailored for French and European markets, combining an editorial, immersive and lifestyle-driven approach.

The destination is brought to life through carefully selected affinity-driven talents. Profiles lifestyle, travel, fashion and art-de-vivre, who are able to embody the resort experience to reach a premium European audience seeking escapism, aesthetics and meaningful moments.

Activations are structured around key calendar moments: European winter seasons, holiday periods and major travel and lifestyle highlights, ensuring that each initiative aligns with high-impact moments that naturally drive desire and aspiration.

From activation design and talent selection to editorial storytelling and the elevation of the resort’s signature spaces, each initiative is crafted to deliver high-quality, organic visibility with long-term resonance.

A refined, bespoke approach designed to strengthen Le Méridien Île Maurice’s desirability across French and European markets, in line with the codes of contemporary luxury hospitality.