Mandarin Oriental, New York

Plume supports Mandarin Oriental New York, in the development of high-value influence and co-branding strategies, primarily targeting French and European markets.

Our role is to connect the property with carefully selected, affinity-driven talents. Profiles in luxury, fashion, lifestyle and art-de-vivre, able to translate the Mandarin Oriental experience to a premium, highly discerning European audience.

Activations are designed around key calendar moments (Fashion Weeks, festive seasons, major cultural highlights, strategic travel periods), ensuring that each initiative is anchored in a relevant editorial timeline and delivers strong organic impact.

Plume oversees the entire process:
concept development, talent casting, co-branding structuring, editorial storytelling and the elevation of the hotel’s most iconic spaces.

A bespoke, discreet and highly curated approach, designed to strengthen Mandarin Oriental New York’s, international visibility and desirability, while fully respecting the codes of contemporary luxury.