Louboutin x La Maison Champs Elysées

During Paris Fashion Week, La Maison Champs-Élysées became the setting for an exceptional collaboration between Christian Louboutin and Jennifer Bonsenge, imagined and produced by Plume.

Plume led the influence and creative strategy, working in close collaboration with both maisons to position the hotel at the heart of Fashion Week’s creative and cultural ecosystem. The objective was clear: elevate the property’s visibility through association with one of the most prestigious shows on the Parisian calendar, while anchoring its image within the codes of contemporary high fashion.

Through controlled imagery, on-site storytelling and carefully curated content, the activation transformed the hotel into a living backdrop, where couture and hospitality naturally converged. Jennifer Bonsenge’s organic reach amplified the narrative, generating strong international exposure and reinforcing the hotel’s status as a Parisian landmark for elegance and influence.

The activation surrounding Jennifer Bonsenge (whose audience exceeds 1.8 million followers) generated over 1.1 million organic views and nearly 60,000 likes across social platforms. This visibility translated directly into brand equity for Maison Albar Hotels, positioning La Maison Champs-Élysées as a new reference for modern luxury and creative partnerships in Paris.

By aligning influence, environment and narrative, Plume ensured the hotel’s universe was not only seen, but experienced, as part of a coherent, aspirational lifestyle story.

A project that exemplifies Plume’s expertise: turning visibility into value, and influence into long-term brand perception, at the intersection of couture, culture and luxury hospitality.