Le Martin Hotel, Saint Martin

Le Martin Hotel, a luxury boutique hotel in Saint Martin, has recently been awarded its first Michelin Key, marking a defining milestone in the property’s positioning within the international luxury hospitality landscape.

Plume acts as the lead reference agency, overseeing PR and influence strategy on a global scale, with a focus on building long-term desirability through highly selective visibility. The approach privileges editorial credibility, international reach and strong alignment with the hotel’s intimate, lifestyle-driven DNA.

In parallel, Plume develops and structures co-branding activations with premium brands from the worlds of fashion, lifestyle and design, extending the hotel experience beyond hospitality into culture and image.

Among these collaborations, a dedicated partnership with Stella Forest takes shape through a pop-up and full branding of the hotel’s living spaces and pool area. Fashion seamlessly integrates into the destination, transforming the property into a living showcase where resort lifestyle and contemporary ready-to-wear intersect.

A holistic and curated approach, positioning Le Martin Hotel as a confidential yet influential destination, where luxury hospitality, fashion and experiential storytelling converge on the international stage.