Iris Watch Party x Festina

On the evening of the Miss France 2026 election, Iris Mittenaere celebrated the 10th anniversary of her Miss France title with an intimate and highly curated Watch Party, surrounded by her closest friends and leading French creators.

Plume supported the operational teams and Festina, official partner of Miss France, to bring this exceptional moment to life. Conceived as a warm, elegant and emotional gathering, the evening paid tribute to a journey, a milestone, and a woman who continues to inspire far beyond the crown.

To enrich the experience, Plume imagined and designed bespoke activations crafted exclusively for the event. Among them, a personalized watch experience, allowing each guest to co-create a unique Festina timepiece, transforming the product into a personal, one-of-one memory.

An immersive moment blending craftsmanship, emotion and storytelling, designed to spark conversation, generate shareable content and leave a lasting impression on every guest.

For Festina, this Watch Party represented a strategic opportunity: connecting with high-value profiles in a setting that was both intimate and celebratory, while reinforcing the brand’s deep connection with the Miss France universe.

Amplified organically by Iris Mittenaere and the guests present, the event generated strong nationwide visibility, positioning Festina at the heart of a culturally significant moment.
A powerful alignment between brand, talent and collective emotion, seamlessly orchestrated by Plume to transform celebration into meaningful visibility.