Blackroc Paris

Blackroc Paris, a private luxury fitness club located on Avenue Foch, is positioned as a confidential destination where performance, wellness and lifestyle intersect.

Plume oversees the social media strategy, PR, influencer relations and event production, shaping a coherent and premium image aligned with the club’s exclusive DNA. The editorial approach balances intensity and discretion, translating high-performance training into an aesthetic, lifestyle-driven narrative.

The digital presence is structured around strong visual direction and refined storytelling, designed to engage a high-end audience while reinforcing the club’s positioning within the luxury wellness landscape.

A series of brand-led events further anchor Blackroc Paris within the beauty and luxury ecosystem, including collaborations with NIVEA and Shiseido. These activations bring together selected guests, creators and partners, transforming the space into a platform for immersive and highly curated experiences.

An integrated approach where fitness, luxury and brand experience converge, establishing Blackroc Paris as a reference for contemporary high-end wellness.